EAZA Tiger Campaign 2002/4
Campaign efforts in Sosto Zoo and Veszprém Zoo
Sponsored tiger booklets in Hungary
The Hungarian zoos – both EAZA members and non-members
– cooperated to implement and coordinate the EAZA Tiger
Campaign. For example Sosto Zoo edited and published an
impressive poster, which was installed in many zoos. A tiger
booklet, mainly meant for children, was also produced.Veszprém Zoo published a similar booklet about bears last year and is therefore quite experienced in producing these kind of educational materials. An application for funding the tiger booklet made in the name of National Federation of Hungarian Zoos was successful, and consequently, 10,000 booklets for the eleven Hungarian zoos could be printed and distributed. Biological, cultural and conservation aspects of the tiger and an introduction to the other big cats appear in the booklet. The booklet also includes many playful exercises for children, and naturally information on the EAZA Tiger Campaign is included too.
While fundraising is an important goal of the Tiger Campaign, Sosto Zoo focused on raising public awareness. The reason for this is that Hungary has a relatively low standard of living and therefore little money was expected to be raised. We found that the education campaign was well received. We spoke not only to our visitors, we also popularised issues through the regional media and on our website too.
