EAZA Tiger Campaign 2002/4
Campaign efforts in Aalborg Zoo
Start campaign in Aalborg Zoo at EasterAalborg Zoo launched the EAZA Tiger Campaign during the Easter holidays 2003. Two large tiger posters placed at the zoo entrance introduce the campaign to zoo guests. A big tent was put in front of the tiger enclosure in order to bring the tiger into focus during the Easter holiday period. An education officer was present at the tent every day, and visitors could also buy ‘tiger cake’, tiger keyrings, pencils and posters. A quiz for children about tigers was held, which proved to be very educational. Posters on the wall of the inside tiger enclosure explain about the threats to tigers in nature and about the campaign itself.
A ‘Touch Tiger Box’ with a money collection box is placed
near the enclosure. A tiger skin covering a tiger model has a
sensor which activates the sound of a tiger roar when someone’s
hand is put into one of the box holes.Aalborg Zoo obtained sponsorship for printing 50,000 special campaign leaflets shared between the Copenhagen, Odense and Aalborg zoos. Also, the Aalborg Zoo’s van has been decorated with tiger pictures to further promote the campaign.
