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Unique Madagascar
At Barcelona Zoo, we launched the campaign last February under the name of 'Unique Madagascar'. As we already had a Madagascar feature in the zoo, we chose to renovate and decorate this area, inside and out, for this year's EAZA campaign. It takes the form of the inside of a giant baobab tree, where you can find all sorts of natural endemic varieties from the island in their natural habitat. We have a small waterfall there, as well as a recording made with real sounds from the forests of Madagascar.
This year, we have gone to considerable lengths to publicise the campaign at different points around and outside the zoo, with five information distribution points at strategic positions around the zoo park area. We have advertised the campaign in various specialist environmental magazines, such as the prestigious NAT magazine as well as on hanging posters around the city of Barcelona for a month, which featured the photo of the lemurs and the campaign logo.
We also held a press conference at the zoo, during which the Assistant Mayor of Barcelona explained about the Madagascar Campaign in the Zoo as one of the parts of his intervention.
In terms of the sale of articles and donations, we are working like in previous years, although this time we have included a new model of key ring (a toy Lemur catta) on sale, that has proved very popular, at the campaign information desk. Our education department spends many hours there every weekend to inform the public personally about the projects and actions being undertaken both in our zoo and other European zoos.
We are very happy about the feedback received up to now, with very positive results in Barcelona up to the present date. However, we do feel it worth saying that, in our experience, the previous actions more specifically aimed at raising awareness about certain animals in danger of extinction seemed to have a greater impact on the wider general public, rather than conservation actions for a generalised area such as a country or an island, like in this case.
Barcelona Zoo has collected €7,287 for the campaign.
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